A bold refresh for the Genius Gluten Free range, designed to modernise the brand’s visual language and elevate its presence on shelf. The redesign introduced a new logo, updated messaging, refined typography and a distinctive colour system, creating a clearer, more cohesive identity across the range.

Package of Genius Five Seed Loaf gluten-free bread with a purple background.
Genius gluten-free white bread loaf in blue and green packaging with a woman smiling on the label, set against a teal background.
Packaged brown loaf bread labeled 'Genius Gluten Free,' crafted with Megan McKenna, gluten-free, vegan, and made from naturally genius ingredients, with a brown background.
A loaf of Genius gluten-free White Toastie bread in blue and orange packaging with a picture of Megan Mckenna, set against a solid orange background.
Three packages of Genius gluten-free white loaf bread standing side by side against a teal background.
Genius white bread package with a woman and a sandwich on the front, blue and green design, nutrition facts on the side, pink background border.