A particularly challenging design brief, with all mandatory information including barcode, best before date, ingredients and nutritionals required to sit on the top foil. Careful hierarchy and layout ensured the pack remained fully FIR compliant while still delivering a clear and engaging visual. The scattered crumble elements introduce a sense of movement across the lid, reinforcing the product story while adding energy to the design

Container of Rowan Glen Rhubarb Crumble with pink label, barcode, and illustrations of rhubarb and crumble pieces on a pink background.
Packaging design for Rowan Glen Rhubarb Crumble, including a pink label with images of rhubarb crumble, a barcode, and icons indicating product details; color swatches at the bottom for process Cyan, Magenta, Yellow, Black, and Pantone 7423 C.
Green apple crumble yogurt container with apple illustrations and product information.
Packaging label for Rowan Glen Apple Crumble yogurt, featuring green and white design with images of apple and crumble pieces.
A container of Rowan Glen Strawberry Crumble dessert with a label showing strawberries and crumble topping, on a red background.
Packaging of Rowan Glen Strawberry Crumble yogurt, featuring a red and white label with images of strawberries and crumble pieces, barcode, and nutritional information.