As a new Lowland distillery, the aim was to establish a whisky style that felt classic, clean and unpretentious. Something confident and considered, without trying too hard. The result was a label and wider identity that gave the launch a strong, credible starting point.
The limited edition sold out quickly, making the release a real success. From there, our work extended into the wider brand, helping refine the logo, develop print and marketing materials, and support the broader strategic thinking behind the business. We also handled the photography and marketing for the launch.