A bold refresh for the Genius Gluten Free range, designed to modernise the brand’s visual language and elevate its presence on shelf. The redesign introduced a new logo, updated messaging, refined typography and a distinctive colour system, creating a clearer, more cohesive identity across the range.

Genius gluten-free Five Seed Loaf bread in purple packaging with a woman’s face, set against a purple background.
Genius gluten-free white loaf bread package on a teal background.
Packaging of Genius gluten-free brown loaf bread with a blue and brown label, featuring a smiling woman, the brand name, and product information.
A loaf of Genius gluten-free white toast bread in its packaging on an orange background.
Three packages of Genius gluten-free white loaf bread standing upright against a teal background.
The image is of a package label for Genuis white loaf bread, featuring a woman, nutritional information, and various branding details.