Experts in creative design and packaging for the FMCG industry.

Midline Design is a Scotland-based studio specialising in FMCG branding and packaging. With over 25 years’ experience, I’ve worked alongside some of Scotland’s best-known food and drink brands, building long-term creative partnerships that support real growth.

I combine rapid concept thinking with meticulous production knowledge, ensuring every design works as hard in the factory as it does on shelf. From brand identity to packaging and campaign assets, the focus is always clear thinking, strong design and results that last.

A pink container of Scotty Brand Scotch Broth Soup with an illustration of a train and a bridge in a colorful landscape background with mountains, trees, and clouds.
Package of Genius Five Seed Loaf gluten-free bread with a purple background and a woman’s face on the front.
Green package of Rowan Glen Apple Crumble with apple slices and crumbs scattered around on a green background.
A clear glass bottle of Misty Isle classically aromatic gin with a wooden cap, standing against a blue background.
Multiple containers of Rowan Glen Greek Style Yoghurt, featuring flavors such as strawberry, blueberry, lemon, and honey, arranged on a blue surface.
Pkg of Scotty Brand smoked salmon slices with a window showing the salmon and a beach scene in the background.
Three boxes of LazyDay Choca Mocha Squares with gluten free, dairy free, vegan label, featuring images of stacked chocolate squares on a brown background.
Display of potatoes and other produce in a store section labeled 'Super Spuds', with wooden crates and a scale for weighing produce.
A circular logo with gold outline on a white surface, featuring a stylized boat and the text 'The Falkirk Whisky Distillery' around the edge.
Package of Scotty Brand chip shop chippy chips with salt and vinegar, in clear plastic container with branded paper and label, placed on pink background.
Six bottles of Glenfarclas single malt Scotch whisky arranged in a semi-circle on a dark surface, with a dark background. The labels indicate different cask years between 1969 and 2000.

Our Services

Line drawing of an open box viewed from an angle with three open flaps and a cube shape inside.

Packaging

Strategic FMCG packaging design built for retail. From concept through to print-ready artwork, every detail is considered for shelf impact, brand consistency and production efficiency.

I understand substrates, cutters, finishes and factory constraints, ensuring your packaging performs as well in production as it does in market.

Isometric drawing of a staircase inside a room.

Photography

Clean, commercially focused product photography for packaging, campaigns and digital use. From studio shoots to detailed retouching, I create imagery that feels premium, natural and consistent with your brand.

Strong photography elevates packaging and gives your marketing assets greater depth and credibility.

A black and white line drawing of a 3D cube placed within a wireframe box.

3D Visualisation

High-quality 3D pack visuals for presentations, POS and in-store activation. Ideal for new launches, range extensions and retailer pitches.

Realistic, accurate and production-aware, giving you flexibility and confidence before committing to press.

DESIGN

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PACKAGING

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3D

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BRANDING

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PHOTOGRAPHY

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PHOTOGRAPHY

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POS

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MARKETING

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DESIGN // PACKAGING // 3D // BRANDING // PHOTOGRAPHY // PHOTOGRAPHY // POS // MARKETING //

Black background with gray text and logo reading 'Albert Bartlett, Est. 1948, Bartlett' and a stylized 'A' with a banner.
The logo features the word 'Genius' in bold, gray letters with 'GLUTEN FREE' underneath, separated by two dashes on each side, all set against a black background.
Logo for Scotty Brand featuring a seated Scottish Terrier dog, with the text "The Source of Good Food" and "Est 1948".
A black background with gray text that reads "LAZY DAY" above a stylized smiley face with a sticking out tongue.
Logo with a line art drawing of a llama above the text 'ROWAN GLEN' in bold, serif font.
Glenfarclas logo with text 'Established 1836'

Client Reviews

“We have worked with David for over 20 years and rely on him for everything from concept. designs, packaging, branding and 3D visuals. He is a vital part of the Albert Bartlett and Scotty Brand creative team”

— John Hicks
Marketing and Brand Director, Albert Bartlett

“When you’’re up against it, David is a great, flexible and reasonably-priced resource who’ll pull out all the stops to get the job done.”

— Jon Stevens
Founder, Three-Sixty

“I can lean on David at short notice when we’re in a fix. He’s a safe and experienced pair of hands meaning I don't have to worry about checking every element when it arrives back with us.”

— Chris Isted
Creative Director, Three-Sixty